Food Group
Group
Friselva, part of weRfoods
Friselva is part of weRfoods, a vertically integrated food group that operates across the entire pork value chain. A model that connects the different stages of the process, from origin and production to processing, logistics and marketing, with the aim of ensuring maximum control, efficiency and traceability at every link in the chain.
Our understanding of the food business goes beyond each individual company. At weRfoods, the different companies work in a complementary way and form part of the same ecosystem, where each activity helps create value for the next. This integration allows us to have an overall view of the process and make coordinated decisions, optimising resources and leveraging the knowledge and experience of each company.
A model that connects the entire value chain
The model
The weRfoods model is represented as a circular circuit in which the different activities are connected to each other. We start at the origin, with production and pig farming, and move along the chain by incorporating animal feed, processing, the production of meat products, logistics and marketing.
This vertically integrated structure allows us to better understand and control each stage of the process, from farm to table. It also facilitates traceability, coordination between the different areas, and more efficient resource management.
Value
However, our vision is not only linear. Value circulates among the different companies in the group, creating synergies and opportunities to reuse and make the most of resources. By-products, knowledge, services and capabilities are connected within the ecosystem itself, contributing to a more efficient model oriented towards circularity.
This system allows us to move towards a more responsible way of producing food, in which each stage has a purpose and each link contributes to the whole.
One group, different specialists
This diversity of activities and specialisations is precisely what enables weRfoods to integrate knowledge, resources and processes under a single vision.
Friselva, specialising in pork production and processing, with operations focused on national and international markets.
Rafael Baró, dedicated to the production of cured meats and meat products, combining tradition and innovation.
Gicarns, specialising in frozen meat products and their international marketing.
Tripnet, providing solutions related to logistics and distribution.
Novafeed, focused on animal feed.
ABF Fertilizantes, working on the recovery and processing of resources for agricultural activity.
Natural Jamón, specialising in charcuterie products and ham.
Specialising in pig breeding and growth, Agroporc manages an extensive network of farms that ensures a steady supply of high-quality raw material for the group.
Bestial drives innovation in pet food, applying circular economy principles and adapting to new market demands.
From selecting and feeding the animals to processing the meat, including resource management, logistics and delivering the product to the customer, we work to maintain the same high standards and quality throughout the entire process.
At Friselva, this integration translates into greater capacity for control and monitoring, better coordination with the rest of the group’s companies, and a more complete view of the origin and journey of our products.
Because when we know and connect every part of the process, we can better understand the whole.
A chain that moves forward together
The weRfoods model makes it possible to build a value chain that is more connected, efficient and ready for the future. A chain in which the different companies do not work in isolation, but share the same way of understanding the sector: with a spirit of continuous improvement, responsibility and commitment to people, animals and the environment.
In this way, Friselva is part of a broader ecosystem, in which each company contributes its specialisation and, at the same time, benefits from the capabilities of the whole.
One group. Different specialities. A connected value chain.
